Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners need certainly to understand how these tools strategically serve and support small company first so they best implement social networking strategies to offer products and/or services.
Social Media, in other words, serves users and organizations in marketing in three ways:
Marketing is about building relationships — relationships focus on communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly using their current and prospective customers.
Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM Panel, like and trust factors that influence decision making. Content is no more just text. Small businesses can use audio or visual content for a “show me” and “tell me” to produce communications a group more interactive punch.
Social media’s direct communication distinction serves and supports small company since it brings the folks you intend to attract directly for you and makes direct communication possible. Social Media makes communication a discussion so small company owners can share, receive feedback and connect on equal ground using their target markets.
When small businesses empower their target consumers, they think powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a period of social networking prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their particular communities and/or joining communities. By doing so, they could listen and connect for their target customers and build a free of charge forum to create their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve as an endorser for the small business. Social media marketing works as a marketing tool because people are prone to trust peers as opposed to companies.
The energy of mass collaboration serves and supports small company owners in a distinct way. Tapping/creating valuable collaborative options may bring people together to talk about ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can breakdown elitism and boost marketing mind power.
The most crucial reason that social networking works as a marketing tool is straightforward — because it’s fun. People desire to go where they think they belong, have a voice, are listened to, and enjoy themselves. Small company owners need to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it has entertainment value.
Remember the Will It Blend? campaigns by Blendtec? They were a perfect example of social networking marketing in brilliant action. Videos were relevant while they showed the item, were entertaining (they blended an iPhone!), and they certainly were viral! People could easily share the fun with friends due to the easy social networking sharing widgets.
You can’t put a buck amount on free promotion. The way in which social networking stores data as an “Interactive Rolodex” even offers an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they’re fast, easy, and fun. People are prone to update their Facebook and LinkedIn information than the usual sterile address book because it is fun.
Small company owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to produce people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social networking marketing serves users for communication, collaboration, and entertainment is the first step to considering how exactly to strategically implement the great number of social networking marketing tools and choose those that work best for the unique organization.
The key thing that small businesses need to consider when working with social networking to help sell is that efforts must have value. There’s to be value to your content, community, and execution to obtain people to activate with you or your organization. Social media marketing doesn’t sell things — people sell things. Doing social networking marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to produce it work. Give your small company a geniune voice with social networking and commit to providing value and you will undoubtedly be off to an intelligent start.