Instagram is just a mobile app that allows users to instantly take and/or upload photos and quickly edit them employing a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them independent of the rest. It’s taken off in popularity faster than some other mobile app and is probably the reason why the individual standing in line next to you at Starbucks is having a picture of the pastry case for no apparent reason. Instagram is addictive and it features a whole nation of iPhone and Android users hooked. And where the general public goes, your company should follow.
If you’re the owner of your company and/or the individual in charge of branding and social networking, you should be privy to the 6 Reasons Instagram is good for your company:
1. Instagram is Instantaneous
There is no ready before you return to your residence or office to take full advantage of Instagram for brand building. Making use of your iPhone or Android, you snap the photo, edit, upload, add a review (remember to #hashtag keywords), and share from your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to setup a long personal profile one which just put up a brandname page, you’re permitted to jump right in as a brandname on Instagram without the consequence. It’s a simple enough put up process.
3. Everyone Has an Inner-Photographer
Many business owners have reached a loss when it comes to using social networks to develop their customer base for the absolute most part because they cannot have a way with words or know how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each one of us feels as though we have a knack behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will actually turn you into the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
This really is the best thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services instagram stats summary user statistics, and even internet marketers look cool. Use Instagram to exhibit off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a fashion that no other sharing network has had the oppertunity to accomplish thus far.
5. Produce a Location Page for Your Business
Google Places and the brand new Google+ Local Pages for businesses have proven the importance of having an actual location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database lets you Geotag the location the photo was taken from (i.e. your host to business) allowing it to be included with the location page on Instagram. If users are browsing photos based on location and see a product of yours that appeals to them inside their area, you could have a new customer. If a location isn’t listed, you can add your company to the Instagram/Foursquare database.
6. It’s Easier to obtain Followers
Because you can’t post links on Instagram, the general public won’t feel like they are being bombarded with SPAM when following your brand account. In the event that you frequently post interesting images that feature your product service on Instagram, clients are prone to follow you there than on some other Social Network. It will undoubtedly be easier for you to build brand recognition with a bigger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it will help those social networks grow for you personally as well. Exactly the same rules of social network marketing apply though – communicate with (comment and “like”) and follow your web visitors FIRST. On Instagram, they actually follow back.